When artificial intelligence meets public understanding, it needs a translator — not in code, but in connection.

At the AI in Lebanon Conference 2025, that bridge between complex algorithms and the Lebanese public is built by Dr. Sally Hammoud.

As Lead Moderator of the conference and a global expert in AI communication and media strategy, Dr. Hammoud takes on one of the most vital yet challenging roles: making AI accessible, relatable, and meaningful for everyone — from university students and government officials to TV audiences and everyday citizens.

A distinguished academic with a Ph.D. in Communications and a background that spans artificial intelligence, public relations, media studies, and higher education, Dr. Hammoud has become a familiar voice in the Arab world. Her appearances across major Lebanese and Arab television networks have made her one of the leading communicators of AI topics in simple, compelling language that resonates with the masses.

In a country where many still struggle to grasp what AI truly means for their jobs, schools, and future, Dr. Hammoud doesn’t just moderate panels — she moderates mindsets. With clarity, confidence, and cultural relevance, she breaks down buzzwords, highlights ethical considerations, and shows how AI can empower, not replace, human capabilities.

At the AI in Lebanon Conference 2025, her leadership as moderator ensures that each session is not only well-managed, but also inclusive and grounded in real-world impact. Her unique ability to navigate both technical and public domains makes her an essential pillar of the event’s success.

“Artificial intelligence is not just a scientific breakthrough; it’s a social shift,” she often says. “And if we don’t explain it in the language of people’s lives, we risk losing its meaning.”

Whether she’s on screen or on stage, her mission is clear: to democratize AI knowledge and anchor it in our Arab reality.

And in doing so, she redefines what it means to lead in the age of intelligent technology.